Blogger outreach is all about finding and contacting relevant bloggers who have similar blog posts to your art. You can ask them to publish a piece about your art or simply mention you in one of their posts. This is an effective way to promote yourself because you would be reaching out to their passionate and already engaged audience. In fact, blogger outreach is extremely useful and is used by professionals across all sectors and industries to create brand awareness and increase website traffic.
Blogger Outreach Is Cost-effective
Blogger outreach can be extremely effective for promoting your art. We know how difficult it can be for artists to gain the exposure they need to earn an income. Many of you work in other jobs to support yourself while promoting your art. We also know that advertising and gaining the right exposure online not only takes a long time but can also cost a lot of money. But, blogger outreach can be the quickest and easiest solution. By doing a little bit of research and making sure to reach out in a personal and genuine way, you can have bloggers promoting your art in no time.
How to Reach Out
One of the main reasons people fail at blogger outreach is the way they reach out. Before reaching out, it is important to understand how you should reach out and what you must avoid in the process. You also must also understand who you are reaching out to if you want to have a chance. To make it simple and clear, get to know the blogger before contacting them. More importantly, avoid using the same template for all the outreach you need to make sure you stand out from the other emails that they receive. Otherwise, your email will just end up in the trash. Some bloggers will only accept your request if you provide the content. This is another area that you must focus on. If they want you to write the piece, you must make sure to write with their audience in mind. The content needs to be original and engaging for any blogger to accept the outreach.
Many artists will focus on doing as much blogger outreach as possible, but if you want to succeed, we recommend focusing on quality over quantity. Choose the most relevant bloggers so you can actually capture their audience and turn them into leads. But remember you need to write engaging content in order to get the exposure you want. This can be difficult for those of you who have not written a blog post before. You must study their previous posts and audience to gain an understanding of what type of content works on their platform. If you struggle to come up with original ideas, you can read other blogs and find out what works and what doesn’t. This will allow you to improve create and improve your ideas.